SendBlaster is excellent email marketing software
that has the features anyone would want from this kind of application;
however, some of the features in SendBlaster don’t work quite as well as
they should. For instance, when we tried to import contacts from
Thunderbird or put embedded images into our messages, we had to try a
few times before it actually worked. We were pleased with the results
when these features actually did work, but we wondered why they didn’t
work the first time. What works in SendBlaster all depends on what it
wants to do when you first open it up. For the most part, SendBlaster is
cooperative and superb email marketing software that’s sure to make all
of your email marketing campaigns successful right out the gate, thus
earning our TopTenREVIEWS Silver Award.
When it comes to email marketing software, SendBlaster has all of the
features you could ever want. We were impressed with what it had to
offer in the areas of email creation and sending. Their email tracking
features were also second to none. All of these features perform as if
they came from an application that was a lot more prestigious and
expensive. Instead, you’re able to get email marketing software that can
do it all for a fraction of the price. SendBlaster is a blessing for
all of the budget-conscious email marketers out there. In the world of
email marketing, you’re going to take a lot of risks. With SendBlaster,
you’re not going to worry about the price you paid for the program not
working out in the end. Since the price is low, you’re bound to get your
return on investment before long.
Email Creation: 10/10
We couldn’t find any areas of SendBlaster that were even remotely
complicated. The interface of the email monitoring software is
structured to make navigation easy, and the features themselves were
definitely self-explanatory. It didn’t take long for us to figure out
how to use the program because each feature comes with a detailed
explanation as to how you use it. You don’t have to go through the
process of trial and error to get things going in SendBlaster. All you
have to do is try one of their features one time and you’re likely to
get the result you want. Some of the features are a little touchy, but
for the most part, you’re going to get it all to work. If you’re still
having troubles after a few tries, they have an excellent customer
service area that’s sure to answer whatever questions that may arise.
Reporting: 10/10
With this email marketing software, the process of created emails is
made easier with the email creation wizard that’s provided. This feature
walks you through each step and explains everything carefully to make
sure you don’t miss a thing. The application supports Unicode
characters, images and background images. Unfortunately, sound files are
one of the few things this program doesn’t support. Users are able to
take advantage of message encoding, import HTML pages, insert file
attachments, use email templates, view their emails in a browser before
they send them. Users can also view the HTML source code and a
what-you-see-is-what-you-get (WYSIWYG) preview.
Ease of Use: 10/10
This application is very good in making sure you’re able to keep an eye
on your campaigns once they have been sent out. Users can view reports
on who has unsubscribed from their campaigns and which emails have been
successfully received, sent or opened. It has a section that allows you
to take the statistics from your campaigns and analyze them to determine
how your campaigns are doing. If you want to enhance your features in
this area, this email monitoring software also supports an email
tracking add-on, which provides additional reporting features.
Summary:
SendBlaster is hard to beat in the area of email marketing features.
They have all the features that any email marketer would want at a price
they could afford. We would like to see them strengthen the features
they do have because their feature set has a lot of features, but not
all of them are strong. If you want to get the most bang for your buck,
you should go with SendBlaster. It’s going to give you everything you
might need without hurting your wallet too much.
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